Official language : English
Opening hour : 10:00 – 18:00, Monday to Sunday
Location : Goldberg Studio (Müllerstr. 46A, D-80469, München)
Free for admission
ABOUT THE MAIN EXHIBITION
“Handshake,” the theme exhibition of MCBW 2017 partner program, sheds light on Korean
crafts’ cooperative businesses fostered through cooperation and division of labor. Cooperation
refers to completing a certain task with individual members working together, which can be traced
back to the pristine communities and feudal societies. Being the first mode of production aimed
at increasing the relative surplus value, cooperation evolves into division of labor in cooperative
groups as time progresses.
However, as the Industrial Revolution gave rise to the concept of mass production, entities of
cooperation and division of labor were replaced by machines from human. Now, we are seeing
the advent of the fourth industrial age that prizes productivity gains backed by state-of-the-art
digital technologies and exhaustive information knowledge. As we usher in the new era of
technologies and big data, why does this exhibition bring to light the cooperative businesses
driven by cooperation and division of labor?
“Collaboration,” a trend cutting across a host of industries, is defined as joint work, cooperation or working
together, that is often employed as a means of seeking diversity. Respect of diversity, which is the outcome
of such collaboration, can enrich and add flexibility to the society. Handshake seeks to explore how such
collaboration, i.e. social constituents with a different set of information, knowledge and technologies working
together, can unleash a new collective power that is greater than individual power.
Bringing together the talents of 7 craft/fashion/design teams, 10 brands and 16 artisans, contemporary artists
and designers, the Handshake exhibition will present 30 works of Collabonomics, an economic concept for
creating innovative designs through the convergence of ideas, creativity, design and technologies.
The exhibition will give a glimpse into the contemporary cases of cooperation and labor division in Korea,
between different periods and areas, resources and technologies, and individuals and companies/institutions,
with the goal of obtaining diversity and synergies.
People who collaborate Sena GU, In-young YANG / Geum-seong KANG, BIIN COLLECTION / Hee-jung KANG, Jung-you CHOI
/ Dara KIM, Eun-hak KIM, MONOPOLY M / Soo-young KIM, Ki-sang GIO, Bo-hyung KOH
/ Seulgi LEE, Seong-yeon JO / MAEZM / RE;CODE / Jongkwan CHOI, INNE Coree,
LOUIS QUATORZE / ELUNANI, DESIGN JOO / HELINOX, INTENXIV / Bongkyu SONG,
Nan-hee KIM, Kun-moo LEE
ABOUT THE SPECIAL EXHIBITION
“Shaking Heritage,” a special exhibition of the MCBW 2017 partner program, highlights the past,
present and the future of Korea’s intangible cultural assets, that have been passed down from
one generation to another. It introduces the outcomes of a collaborative project between
artisans and designers, “Traditional Culture Heritage New-Design Project,” aimed at reshaping
and developing traditional goods to fit today’s purpose.
Intangible cultural heritage, generally manifested and passed within a community, has been
passed down from one person to another with the social ethos attaching great importance to
skills. Such a tradition can be chosen and modified for today’s needs, testifying to its worth that
lasts to this day.As such, this exhibition focuses on the traditional craft itself at the peak of man’s
skills, and the approach to crafts taken by the successors of Korea’s major intangible cultural
heritage as well as artisans and designers of various fields.
Bringing together the accessories, stationery, lifestyle goods made with sensitizing designs of 11 artisans
and designers and exquisite skills of 10 successors of national major intangible cultural heritage, this exhibition
is a reproduction of the joint project between National Intangible Heritage Center and Korea Cultural Heritage
Foundation, “Traditional Culture Heritage New-Design Project.” See for yourself the delicate skills embedded
in Korea’s intangible cultural heritage, the culmination of human’s creative talent, and encounter craft products
of creative designs whose value today will make them the intangible cultural heritage of tomorrow.
People who create new values Yong-hee AHN, Sung-ho CHO / Eul-hwa JEONG / Woon-bok JEONG, Sung-ho CHO
/ Tae-ywan KIM / Myeoung-ae LEE, Se-rin OH / Jin-wook OH / Young-soon OH, Soo-yeon KIM
/ Hyeong-min PARK, Hee-jin HWANG / Sun-doak PARK, Yeon-kyung KIM / Hyun-seok SIM
/ Young-hak SON, Kye-ok KIM / Seon-hee YU, Hae-lim SHIN / Jong-sook YUN, Hee-jin HWANG
SMART OBJECT: ANALOGUE TO DIGITAL
ABOUT THE EXHIBITION IN EXHIBITION
Sensors, a technical means of expanding the sensory abilities of human, are now equipped
with more advanced features which include autonomous calculation, judgement and
processing of information or even number crunching. However, the very first judgement of
information and numerical calculations needed to make the sensor work starts in the
human brain. This implies that analogue elements co-exist in countless digital products.
“SMART OBJECT: Analogue to digital,” presenting Korea’s industrial design products
made with a variety of mediums of today’s world, is an exhibition in exhibition under the
MCBW 2017 partner program, showing a broad mix of cutting-edge, IoT-based design works.
The exhibition showcases the production system incorporating analogue
elements, start-ups that raised funds from kick starters, and 10 design works
and products whose smart ideas and groundbreaking technologies were
recognized by iF Award and Red Dot Awards. It will be a chance to see how
a wide array of state-of-the-art medium can be applied to analogue objects
to generate better products, and how they, i.e. the futuristic design, stimulate
the human senses and materialize societal values.
People who design smartness Kwanghun HYUN / Jung hyung LEE / BKID_Bongkyu SONG /
Tangram Factory. Inc / Design mu / Dot Incorporation / HUMAX /
Innomdle Lab / Lumir / Partron / YOLK / ZIKTO
CREATIVE SPACES KOREAN AND GERMAN DESIGN FOR SMART REVOLUTION
Each of 13 design teams from Seoul, KOREA and Munich, GERMANY set out to create
a double poster on the MCBW motto Smart Revolutions. The results will be presented in
an exhibition as a part of the MCBW 2017 partner country KOREA’s activities at the Goldberg
Studios, the central venue for all Korea Craft and Design Foundation (KCDF) activities.
The entire action will be communicated on every available channel, before, during, and after
the Munich Creative Business Week (MCBW) 2017
Each cross-cultural design team will design two posters (DIN A0 = 84,1 x 118,9 cm) on the
MCBW 2017 topic »Design Connects – The Smart Revolution« with its subtopics Smart People,
Smart Objects, Smart City, Smart Economy and Smart Brands. The only framework condition
is the cross-cultural collaboration in the creation process – and its clearly noticeable
reflection in the results: in each case the poster couples have to react or interact to one
another, form a harmonious whole in combination etc. Each cross-cultural team is
responsible for deciding how their work on the project is to be structured. After the design is
finalized, each poster will be digitally printed as a single copy for the exhibition.
People who collaborate
Sung-whan JANG (Design Studio 203), Holger FELTEN, Karin HOEFLING (ROSE PISTOLA)
/ Hyun CHO (Studio S/O Project), Horst MOSER (Independent Medien Design)
/ Sung-taek HONG (Hongdesign), Frank WAGNER (hw design) / Nami RHEE (Studio Baf),
Christina Sofie JOHN (MHDK MILCH+HONIG) / Byung-In KANG, Lars HARMSEN
(Melville Brand Design) / Sang-soo AHN (PaTI), Anna Lena VON HELLDORF
/ Joo-sung KIM (Myungji College & VIDAK), Oliver LINKE / Chang-sik KIM
(San Jose State University, Tom ISING (Herburg Weiland) / Ki-heun SHUR
(Gacheon University, I&I design), Catherine HERSBERGER / Paul Geumho SEOK
(Sandoll Communications), Boris KOCHAN (Kochan & Partner) / Suk-won JUNG (X4 Design),
Stefan BOGNER (Stefan Bogner Creative Studios) / Don-ryung CHANG (Hongik University),
Henrike GROSSER, Denise AEBISCHER TREBO, Angelo RESSEGATTI, Florian RAINER (KMS TEAM)
We reserve the right to make changes without notice.